A Founder with OOMPH!

Amy Hirschberg is more than just the President of OOMPH®; she's the very personification of the word. (One meeting with Amy and you'll easily understand why.) Amy earned her bachelor's degree in advertising from Syracuse University's acclaimed S.I. Newhouse School of Public Communications. After graduation, she began a 14-year, award-winning copywriting career working for some of New York's most respected consumer advertising agencies, and with such clients as Procter & Gamble, LifeSavers, and Clairol.

In the early ‘90s, Amy discovered the field of pharmaceutical advertising, a field she is certain is her professional calling. In this arena, Amy has found she can do exceptional work, while educating others in ways that are meaningful to their lives.

During the last decade, she has brought vital information to millions of patients about a multitude of conditions--from hepatitis A, acne, actinic keratoses, AIDS, arthritis . . . and that's just the A's! Amy has played a major role in numerous pharmaceutical product launches to both physicians and consumers. She introduced consumers to "the first prescription medicine that helps you get over the flu and on with your life." As a result, Forest Labs learned that humor really can enhance recall and results. Amy was awarded both the Gold and Silver Rx Club Awards in 1996 for televi sion spots that introduced New Yorkers to one of their first managed care options. Since then, she won awards for her work with Glaxo Dermatology, Boehringer-Ingelheim, and most recently, ICN Pharmaceuticals.

While Amy remains flattered by the recognition that she's received from her peers, she is more proud to know that her work works, and has resulted in increased profits for her clients. Her award-winning consumer launch of Flomax (a drug to relieve the symptoms of a benign enlarged prostate) rewarded her client, Boehringer-Ingelheim, with the number one prescription therapy in the category. Other successes are described throughout the site.