How can men be encouraged to talk to their doctors about
their problem with frequent urination?
Boehringer-Ingelheim wanted to
introduce consumers to Flomax, the first prescription medicine
that is specifically designed to relieve the symptoms of an
enlarged prostate (e.g., frequent urination, a sudden urgency
to urinate, getting up in the middle of the night to urinate).
The target audience consisted of men over the age of 50. Research
showed:
- Men were reluctant to initiate conversations with their
doctors about this problem.
- Getting up several times a night had an impact on the
wife, too.
- High blood pressure medications were often prescribed
to help relieve these symptoms, but had systemic effects
that could be potentially dangerous for those men who didn't
have hypertension.
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