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We used humor to take the edge off the delicacy of this problem
and help men to identify with the product. ("Hey, they understand
me!") Humor effectively broke through the clutter in print and television,
and was highly memorable. The following work successfully launched
Flomax. The entire campaign received kudos and thanks from the client
for making their brand the #1 prescription in the category. Now
that's a launch with oomph!
The following work was created by Amy Hirschberg while on staff
at Robert A. Becker, EURO RSCG in New York.
Award-winning Flomax TV
spot. (QuickTime 8MB)
Flomax launch ad (Golf
Digest). |
