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When you have nothing to say, say it with oomph! In other words:
imply, imply, imply. And if you're launching a brand, make
sure that you register its name and etch it indelibly on your potential
customer's mind. After all, you can't prescribe a brand
if you can't recall its name.
That's how we gave birth to a new language called "Glyquin-speak."
In creating the word, "GLYQUINtessential™" (a
word our client was directed to trademark), we registered our product
name, along with a perceived benefit. We branded the brand with
the tagline, "The quintessential hydroquinone™"
to further imply superiority. Put it all together with graphics
that force you to gaze into the eyes of a beautiful woman and you've
got a successful launch.
Launch ad targeted to dermatologists.
Launch ad targeted to dermatologists
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