| There were a variety
of components to the Glyquin launch. Rather than show all the tactics,
we'd like to focus on a few key ones.
The following is what we refer to as a "blueprint."
This is an invaluable tool for a sales force in that it teaches
them how to sell your product using the materials with which they
are supplied. In this instance, the blueprint is for the Glyquin
sales aid: a 4-page piece that highlights the key selling points
for the brand. In reading the blueprint, you will notice that it
contains an explanation for virtually everything that is included
in the sales aid. It explains the branded language that we would
like them to use during their sales call, as well as the key points
that their sales call should contain. A sales blueprint is an important
tool that helps ensure that all your salespeople -- from the newest,
most green recruit to the most senior member of your sales force
-- convey a clear and consistent message.
Download
full Glyquin sales aid blueprint (PDF)
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