| Our
newest competitor complained to the FDA.
My Agency (Pacific Communications) took this to mean the advertising
worked. But, this led to concern that what we were saying wasn't
in the initial labeling for the drug more than thirty years ago.
The following ad shows how the integrity of the campaign -- and
the Brand's new iconic graphic -- could be maintained with
a different selling message. This is the true test of solid branding.
|
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